10 Beauty Brands Setting the Gold Standard In 2024

Fenty Beauty by Rihanna:

Known for its wide range of inclusive makeup products and bold, innovative formulas, Fenty Beauty has reshaped the beauty industry's standards for diversity and representation.


Glossier has gained a cult following for its minimalist skincare and makeup products that emphasize natural beauty.

Sephora Collection:

Sephora Collection offers a diverse range of high-quality beauty products at accessible price points.

Drunk Elephant:

Drunk Elephant is known for its clean skincare formulations that prioritize skin health and ingredient transparency.

Pat McGrath Labs:

Founded by legendary makeup artist Pat McGrath, Pat McGrath Labs offers luxurious, high-performance makeup products with innovative formulas and captivating packaging.

The Ordinary:

The Ordinary has disrupted the skincare industry with its no-frills approach to effective, science-backed formulations.

Charlotte Tilbury:

Charlotte Tilbury is renowned for its glamorous makeup and skincare products inspired by Charlotte Tilbury's celebrity clientele.


Biossance is a pioneering clean skincare brand that harnesses the power of sustainable biotechnology to create effective, eco-friendly products.

Milk Makeup:

Milk Makeup is known for its vegan and cruelty-free makeup products that prioritize simplicity, inclusivity, and self-expression.


Olaplex revolutionized the haircare industry with its patented bond-building technology that repairs and strengthens damaged hair.

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